Georgia-Pacific brands: Assorted emails
COMPANY: Georgia-Pacific
ROLE: Senior Designer. Responsible for concept, layout, and production from concept through completion.
DELIVERABLES: Emails
DETAILS: One of my main responsibilities at GP’s in house agency is email design for our retail brands. Below are some of my favorite designs I have created since joining the company in 2022.
AWARDS:
Angel Soft® New Brand Campaign Launch Emails: 2023 MARCOM Awards PLATINUM Winner in the Advertising/Marketing | Email Communication | 66c. Email Campaign category
Quilted Northern 2023 Email Campaign: 60TH GDUSA ANNUAL SHOWCASE WINNER in the Direct Mail + Email Marketing category.
Publix: A Beautiful, Healthy You Multi-brand endcap design
CLIENT: P&G, Publix
AGENCY: Blue Chip
ROLE: Lead Designer. Responsible for photo sourcing and development, design, and production of all display elements (typography, logos, header card, touch screen, shelf blockers, and shelf strips).
USAGE: Health & beauty category sell-in concept presented to Publix
quilted northern website
COMPANY: Georgia-Pacific
ROLE: Senior Designer. Responsible for concept, layout, and production from concept through completion.
DELIVERABLES: Website (desktop, mobile, and tablet layouts)
DETAILS: 2023 was a big year for Quilted Northern, with an all-new visual identity and a campaign that promised to take the brand back to its roots —quality, comfort, and care. As a key component of this refreshing facelift, we overhauled Quilted Northern’s entire website, tying our core brand promise into every visual. Quilted Northern stands for craftsmanship, our we ensured our design paid homage to that high-quality heritage.
Blue Bunny: Fall Seasonal Ads
CLIENT: Blue Bunny
AGENCY: Blue Chip
ROLE: Art Director & Designer. Responsible for concept, layout, photography sourcing, retouching, and production from concept through completion.
USAGE: In-store seasonal posters (24"x36"), Blue Bunny official website, Facebook
DETAILS: Years before embracing a bunny as the company’s “face,” Blue Bunny’s branding was product-centric, utilizing a large product shot against a blue background. During this time my team and I urged Blue Bunny to consider aesthetics that went beyond traditional product shots and copy. In the spring of 2013 when Blue Chip was asked to “go big” with a new freezer aisle campaign, I knew I had my opportunity to shift the dial. Straying from their standard window cling marketing, Blue Bunny asked Blue Chip to create fall seasonal posters that would rotate on a month-to-month basis. My concepts were inspired by the classic song, “I Scream, You Scream, We All Scream for Ice Cream,” conveying fall scenes where screams and fun intermingle. The results were well received - Blue Bunny not only deployed the posters, but also used each as the main image for their Facebook and official website.
2023 Georgia-pacific multi-brand SWEEPSTAKES
COMPANY: Georgia-Pacific
ROLE: Senior Designer. Responsible for concept, layout, and production from concept through completion.
DELIVERABLES: Emails and landing pages
DETAILS: A year’s supply of free products, across all of our major brands — Angel Soft®, Quilted Northern®, Brawny®, Sparkle®, Vanity Fair® and Dixie® — called for a big announcement. This series of emails and branded landing pages gave consumers the opportunity to really clean up, all while driving online engagement.
AWARDS: 2023 MARCOM Awards GOLD
Blue Chip: Shopper Infographic
CLIENT & AGENCY: Blue Chip
ROLE: Art Director & Designer. Responsible for design, layout, and production from concept through completion. Illustrations are a combo of edited stock vectors and new drawings.
USAGE: Large-scale (4' x 11') printed infographic for client-facing meeting.
DETAILS: This was the key visual and point of discussion that the BC Media Department used in a meeting with P&G. For their presentation, media wanted to break the "Power Point Norm" of other presenters and use a printed graphic to convey shopper insights. This colorful infographic captured everyone's attention and also received kudos from Stanton Kawer, the CEO of Blue Chip. Retailer names and branding removed for confidentiality.
P&G Family unit: logo refresh and style guide creation
CLLIENT: P&G, USO
AGENCY: Blue Chip
ROLE: Lead Designer. Responsible for developing a new logo design, visual branding, and style guide creation from concept to completion.
USAGE: In-store POP, print ads, event activations, Facebook, web and apparel.
NOTABLES: The merchandise guidelines inspired P&G to create Family Unit flash drives that were distributed throughout US military bases.
DETAILS: In 2009, P&G, DeCA and the USO partnered to positively impact the lives of military families. They created the Family Unit, a platform that is focused on helping the military family through savings, information and support. In 2012 P&G approached Blue Chip because they felt the original logo for the program appeared too busy and flimsy. In addition to refreshing their existing logo, Blue Chip was asked to develop a style guide so Family Unit pieces across every channel were consistent. Overall P&G liked the concept of using puzzle pieces for the logo, but were looking for something more sturdy and modern. Since the original logo felt scattered to me, I locked-up (simplified) puzzle pieces in a circle to convey unity and solidarity. I chose a bold serif font so it would stand out at smaller sizes and also look great on the web. For the style guide, I relied on the bold colors of the logo paired with iconic P&G blue to create easy to understand guidelines.
